ENTREPRENEUR: How to Compete With the Big Guys and Win

Are you tired of building a killer business only to be undercut by Amazon? Are you sick of Wal-Mart squeezing you out of the marketplace because your wholesale price is too high? Is your product better than the leading competitor but relatively invisible?

While it may seem impossible to compete with the big guys, there are many success stories of startups beating out the behemoths. Their secret?  CONTINUE READING…

Union Leader: Connecting Workforce Resources event aims to educate

MANCHESTER — Businesses looking to attract workers or retain the ones they have can learn about several workforce development efforts March 29.

“We’re looking for people within organizations in the greater Manchester area that have a workforce responsibility in their organization to come and learn more about a variety of programs that offer different ways to attract and possibly do employee retraining,” said Matt Cookson, who through his company, Cookson Strategies, is providing marketing assistance.

The Connecting Workforce Resources Spring Tour makes its first stop at Manchester Community College, in the multipurpose room, from 1 to 3 p.m. Continue reading…

SCORE: Marketing Basics Workshop

Feb. 8: How will your customers find out about you? We’ll talk about your products and services, how to identify your ideal customer, and what options are available to you to let your customers know about your business. We’ll look at how to build awareness, loyalty, and more. If you’ve been wondering how to attract more customers, this workshop’s for you! The workshop will be held in Concord. Click here for more information. 

SCORE training: Financial Fundamentals

When: Saturday, Nov. 18 at 9:30 a.m.

Where: Rivier University, Sylvia Trottier Hall, Room 230, Clement Street, Nashua, NH, 03060

What: Every small business owner needs to understand basic financial fundamentals: from cash flow to the principle statements used to review and analyze your profitability. If you’ve been wondering what your numbers mean, SCORE Mentors Geoff Geoffrion and Dick VerEecke will review with you the terminology and functions you need to know.

Click here for more information.